GET TO KNOW ME.

I was born and raised in the Swedish countryside. I grew up surrounded by nature, creativity, and a sense of independence, shaped by being the only girl among four brothers. My mother once told me, “Sometimes you’ve got to risk getting your heart broken, because the what-ifs will break you even more.” It’s a sentence that’s stayed with me my whole life. Ever since, I’ve tried to live without the what-ifs, choosing curiosity, courage, and possibility over regret.

Alongside my studies and career path, I spent more than six years working as a coach for individuals with special needs. It taught me patience, empathy, and what it really means to support someone in their growth. That experience shaped my understanding of communication, listening, and meeting people where they are, skills that influence every part of how I create and collaborate today.

I studied E-commerce Management in Sweden, where I discovered my interest in understanding people, brands, and the strategy behind digital experiences. Working at a marketing agency was exciting and fast-paced, and I loved being part of a team that helped ideas come to life. But even with all the strategy and structure, I felt a pull toward something more creative, something that let me express ideas rather than just analyze them.

So I followed that instinct. I’m now studying Media Communications at Humber Polytechnic in Canada, exploring storytelling, visual communication, and digital production. This path has helped me reconnect with the creativity I missed, while still embracing my love for strategy and thoughtful problem-solving.

I care deeply about helping brands communicate who they are in a way that feels real, intentional, and human. I want to create work that not only looks good, but also says something meaningful. For me, the most fulfilling projects are the ones where ideas, design, and purpose come together to create something that truly resonates.