“Photography is the beauty of life, captured.” — Anonymous
EVENT PHOTOGRAPHY.
Event Photographer – the Swedish-Canadian Chamber of Commerce 60th Anniversary
As the event photographer, I documented the Swedish-Canadian Chamber of Commerce marking its 60th anniversary with a celebratory evening honouring six decades of collaboration, innovation, and friendship between Sweden and Canada. The program featured a keynote address by Minister Victor Fedeli and a panel discussion with Simon Carroll (SAAB Canada), Nishant Grover (Ericsson Canada), and Rob Kelly (IKEA Canada). The event brought together distinguished guests from government and the Swedish-Canadian business community to celebrate past achievements and look ahead to future partnerships.
PORTRAIT PHOTOGRAPHY.
I have always been passionate about people. They are at the heart of my photography. I love capturing individuals in all kinds of settings, from natural outdoor environments to carefully crafted studio portraits. No matter the location, my focus is always the same: creating images that feel natural, honest, and full of personality.
PRODUCT PHOTOGRAPHY.
For this project, my friend Carly and I were introduced to a concept brief for a POPPI ad campaign by our team members, Julie and Deshaun. They had already developed an initial concept, and together we collaborated to explore how it could be visually expanded. Through brainstorming and creative exploration, we developed the idea further and pushed it beyond the original brief. Our goal was to stay true to the POPPI brand while adding our own creative interpretation and bringing the concept to life in a stronger, more visually engaging way. We also wanted to highlight that POPPI is made for every moment, whether it’s a night out with friends or part of everyday life.
These images were photographed by me in a studio setting, allowing for full control over lighting and composition. The entire team spent a full day in the studio collaborating and capturing a variety of different setups to help bring the campaign concept to life.
Models: Deshaun Andersson and Carly Romano
TEAM MEMBERS:
Julie Ruiz, Art Director
Deshaun Anderson, Art Director
Emelie Ferm, Photographer, Art Director
Carly Romano, Photographer, Art Director